AdAddvert

Creative intelligence

DecodetheDNAofwinningads.

Paste any competitor ad. Get hook scores, psychology maps, and brand-safe strategy — not a copy-paste clone.

3 free analyses·<60s results·No credit card

Works with

DTC BrandGrowth AgencyMedia BuyerSaaS TeamCreative Studio

<60s

Avg analysis time

From URL to full report

8+

Platforms supported

Meta, IG, TikTok & more

47+

Data points extracted

Per ad forensics run

A–F

Creative grade

Proprietary Addvert Score™

Live preview

Theactualforensicsreport.

No signup. No mockup. Tab through a real teardown structure.

Sample report

GlowLab Skincare

Open full report

GlowLab Skincare

“You're probably using this wrong.”

94

Hook

Type

Pattern Interrupt

Mechanism

Curiosity Gap

Trigger

Fear of missing out

The opening line 'You're probably using this wrong' creates an information gap that stops the scroll and forces the viewer to keep watching for the answer.

The gap

You'restudyingads.Notunderstandingthem.

Ad libraries show creative. They don't show the formula behind why it converts.

A

You see the ad, not the formula

Scrolling competitor feeds shows you what ran — not why it works or how to adapt the strategy for your brand.

B

Manual teardowns take hours

Frame-by-frame analysis, transcription, and psychology mapping shouldn't be a spreadsheet job every time.

C

Copying creatives kills accounts

Platforms penalize duplicate creative. You need the strategy and original variations — not the asset itself.

Capabilities

Intelligence,notjustextraction.

Every feature built to answer why an ad works — and how to build your own version.

Workflow

URLin.Strategyout.

01

Paste any ad URL

Meta Ad Library, Instagram Reels, TikTok, YouTube Shorts, or upload your own creative.

instagram.com/reel/...
02

AI forensics engine

Frames extracted, audio transcribed, scenes detected, psychology mapped, and creative genome built.

47+ signals analyzed
03

Act on insights

Strategy brief, hook variations, UGC scripts, and brand-safe concepts ready for your next campaign.

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Teardowns

Realpatterns.Realoutcomes.

Representative ad forensics across DTC, SaaS, and founder formats.

Case 01Instagram Reels· 32s

The skincare reel that ran 90 days

  • HOOKPattern interrupt in first 1.8s
  • STRUCTUREPAS + social proof before reveal
  • PSYCHOLOGYCuriosity 91 · Urgency 78 · Social proof 88
  • VISUAL9:16 · handheld · fast cuts · large captions

→ Formula applied to vitamin brand → 3 original hook variants ready to test. CPA down 28% in week one.

Case 02TikTok· 24s

SaaS demo ad with 7% CTR

  • HOOKBold claim + immediate product demo
  • STRUCTUREProblem → Demo → Proof → CTA
  • PSYCHOLOGYAuthority 85 · Specificity 92 · Urgency 71
  • VISUALScreen capture · minimal edits · no presenter

→ Strategy extracted for accounting SaaS → 5 hook variants, 2 full scripts produced in 10 minutes.

Case 03Meta Feed· 45s

Supplement brand scaling creative

  • HOOKUnboxing reveal + social proof overlay
  • STRUCTURECuriosity → Unbox → Benefits → Offer
  • PSYCHOLOGYNovelty 94 · Social proof 90 · Scarcity 82
  • VISUAL1:1 · studio lighting · product hero shots

→ Identified winning unboxing pattern across 12 competitor ads. New creative brief for Q2 launch.

Case 04YouTube Shorts· 58s

Founder POV ad with strong retention

  • HOOKPersonal confession opening
  • STRUCTUREStory → Problem → Solution → CTA
  • PSYCHOLOGYIdentity 88 · Authority 79 · Belonging 84
  • VISUAL9:16 · direct-to-camera · office backdrop

→ Founder story framework applied to fintech startup. 3 authentic script variations for A/B test.

Compare

Hoursofwork.Or60seconds.

Spreadsheets & guesswork

Manual teardown

  • Time per ad

    2–4 hours

  • Hook analysis

    Subjective

  • Psychology map

    Rarely

  • Strategy extraction

    Manual notes

  • Brand-safe output

    Depends

  • Scene breakdown

    Manual

Surface-level only

Ad library scrolling

  • Time per ad

    5 min (no depth)

  • Hook analysis

    None

  • Psychology map

    Never

  • Strategy extraction

    Never

  • Brand-safe output

    N/A

  • Scene breakdown

    None

Full forensics engine

Addvert

  • Time per ad

    <60 seconds

  • Hook analysis

    Scored + typed

  • Psychology map

    12+ triggers

  • Strategy extraction

    One click

  • Brand-safe output

    Original concepts

  • Scene breakdown

    Auto-generated

Who it's for

Builtforpeoplewhospendonads.

DTC & E-commerce

Decode competitor UGC, unboxings, and offer ads before scaling spend.

SaaS & Apps

Analyze demo ads, founder stories, and screen-recording creative patterns.

Agencies

Client-ready forensics reports, swipe files, and original concept generation.

Media Buyers

Test hooks faster, reduce CPA, and find winning angles before competitors.

Pricing

Credits.Notcontracts.

Start free. Scale when forensics becomes part of your weekly workflow.

Free

$0

100 credits/mo

  • 3 ad analyses
  • Basic reports
  • Hook + CTA scoring
  • 5 saved ads
Start free
Popular

Pro

$49/month

3,000 credits/mo

  • 100+ analyses
  • Creative Genome
  • Strategy Extract
  • UGC script generation
  • Competitor tracking
  • PDF reports
Get Pro

Agency

$149/month

15,000 credits/mo

  • Unlimited workspaces
  • Team members (5)
  • White-label reports
  • Priority processing
  • API access
  • Dedicated support
Contact sales

Voices

Mediabuyerswhoswitched.

“Addvert showed me WHY our competitor's hook worked. We tested 3 variations and cut CPA by 28% in the first week.”
S

Sarah K.

Performance Lead · DTC Skincare · $2M ARR

FAQ

Questions,answered.

For marketers

For developers

Yournextwinningadisalreadyrunning.

Paste a competitor URL. Understand the formula. Build something original.

Analyze freeView sample report

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